Big-hearted design for brands that care deeply

Welcome to Happy Hour Studio – where bold brands are crafted with care and creativity.

I’m Sarah, a designer and cake maker who loves bringing ideas to life. Happy Hour Studio is my creative home — a place where I guide you through the process, ensuring every idea feels meaningful, every decision intentional, and the journey as rewarding as the result.

I work with food and drink start-ups, cultural gems, and purpose-driven brands to craft design that’s as true to your brand as it is to your audience.

Fun fact: when I’m not crafting brands, I’m baking bold, beautiful cakes over at Happy Hour Cakes — because creativity comes in all flavours. Check out my cakes →

Work with me

Who I love to work with and how we can work together

Creative doers & dreamers

Fresh, bold design for small businesses ready to stand out.

From logos to full visual identities, I create branding that feels approachable, memorable, and true to who you are. My process is thoughtful and collaborative, so you’ll feel supported, understood, and confident every step of the way.

Explore branding services

Big hearts &
bold causes

Creative that works as hard as you do.

I help purpose-led organisations transform big ideas into visuals that connect, inspire, and deliver results — bringing clarity, creativity, and connection to the work that matters most.

Let’s collaborate

Creative teams
& agencies

An extra pair of hands (and brain) when you need it most.

Need design support that slots in seamlessly? I’m here to help — whether it’s refining a pitch deck, creating campaign assets, or giving your brand a refresh. You’ll get considered, creative work and fresh thinking that keeps everything running smoothly.

See how I can help

What My Clients Say

“Sarah is one of our most trusted creatives, working across digital, print, and experiential. Super speedy yet thorough, she’s found innovative ways to push our creative output while always keeping the audience in mind—you’d be lucky to nab her.”

Natalie Cahillane
Head of Creative at Art Fund
“Working with Sarah was a dream! She exceeded my expectations, expanded my vision, and made the whole process fun and personal. Once you’ve seen her work, it’s clear you need her artistry and creativity stamped all over your brand.”

Maria Lovelady
Coach, Mentor & Guildhall Professor
"We had a great experience working with Sarah on our wine brand. Sarah's understanding as we worked through the early design process was particularly valued and we were delighted with the end result."

Alistair Coulthurst 
General Manager, Las Bodegas
“I loved working with Sarah! She's incredibly creative, a fantastic listener, and truly understood what I needed. A genuine joy to work with — I’d recommend her to anyone!”

Shani Higgs
Founder, Dote