Serious work, joyfully made.
Big-hearted design for people making good things.
Hello, I'm Sarah
A visual thinker, designer and occasional baker. I've spent my decade-long career helping museums, arts organisations, charities and brands that give a damn make work worth caring about.
Off the clock you'll find me at the bar or at the beach. Yes both count as research. Every project deserves its happy hour.
Services
Three ways we can work together.
Brand & identity
Branding that's understood in a heartbeat. I don't have a house style. It starts with you, what you do and who it's for. Then I build what that needs, perhaps a whole identity, perhaps the one piece that's missing. I've worked with everyone from the British Museum to a bean-to-bar chocolate maker every job gets the same care. Big presence, whatever the size.
Print / packaging
Print is the part of the job I love most. Reports, magazines, books, invitations, packaging, trails, all the things people pick up and hold onto rather than scroll past. It’s where the small stuff matters most: the right stock, a foil that catches the light, a fold that opens the way it should. I care as much about how it feels in your hand as how it looks.
Digital & campaigns
This is your work out in the world, meeting people before you do. Websites, landing pages, social, email, and campaigns that have to stop someone mid-scroll and give them a reason to care. I love weaving a bit of play into every brief, and turning serious things into something people actually want to spend time with.
What's been keeping me busy.
Worked with
Kind words
"Sarah is one of our most trusted creatives, working across digital, print, and experiential. Super speedy yet thorough, she's found innovative ways to push our creative output while always keeping the audience in mind — you'd be lucky to nab her."
— Natalie Cahillane, Head of Creative, Art Fund
Keen to chat?
Get in touch with me or have a look at my work to see if we'd be a good fit.