Green Roots

I collaborated with Green Roots, a UK-based wine brand committed to sustainability, to develop a new product range from concept to launch. The brand achieved Planet Mark certification in 2021 and has pledged to reach net zero by 2030. Our work together resulted in a significant reduction of 16.7 tonnes of CO2e annually, revitalising the business.

I was responsible for crafting the brand identity, with a focus on eco-conscious values that aligned with Green Roots’ mission. This included creating engaging copy, designing minimalist, sustainable packaging, and defining the visual direction to effectively communicate their environmental goals. The project set a new standard in the wine industry, balancing sustainability with an approachable and refined design that reflected their love for quality wine.