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The Wild Escape campaign artwork on the curved Piccadilly Lights screen in London

A nationwide invitation to find the wild in museums.

Client

Art Fund

Sector

Arts & culture

Services

  • Identity
  • Campaign
  • Toolkit

A UK-wide invitation from Art Fund for children to discover the wild creatures hiding in museum and gallery collections, and to make their own art in response. Over six hundred museums signed up.

The Wild Escape augmented reality app held in a hand over a digitally generated wild landscape

Idea

Not a lesson plan — an invitation. Bright enough to catch a nine-year-old's eye, considered enough to live happily on the walls of the British Museum, and clear enough that an over-stretched primary teacher could run with it on a Monday morning.

Making

Identity, campaign artwork, downloadable activity packs, social assets, press collateral and a flexible toolkit that hundreds of small museums could adapt themselves. Built to be handed over and kept alive.

Brand guidelines spreads for The Wild Escape museum and gallery partners
The Wild Escape Learnings and Evaluation report spreads with collaged nature artwork

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